Trade fairs are the modern and lively meeting-places for branches and experts. Trade fairs satisfy a variety of prerequisites for exhibitors, permitting significant achievements in terms of business strategy, marketing strategy and communications strategy. For visiting branch professionals and for the public, they are attractive venues at which to present new products and services, and to communicate directly with manufacturers and dealers.
Trade fairs reflect the market and create, at the same time, new markets. They show the current state of developments and the trends prevalent in a branch and put suppliers and offers in a directly competitive situation. They are a platform for image-formation and positioning, for effective and impressive public relations and for countless personal contacts between all of the participants on the market.
AUMA, the Association of German Trade Fair Industry, was founded in 1907 and is the central organisation for the German Trade Fair Industry. Its members are exhibitors, visitors, organisers and service companies.
The AUMA unites and represents the interests of its members with the aim of supporting and strengthening German trade fairs as an economic factor, as a marketing tool and as a stamp of quality, both nationally and internationally.
It provides comprehensive information on trade fairs at home and abroad and offers extensive planning help for exhibitors, visitors and organisers.
AUMA _Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V.
Littenstraße 9 · 10179 Berlin · Germany
Trade fair dates can change – all details are without guarantee